Skip to content
Servire: The POS system for your hospitality business
Try it free

Set up birthday email

Here's how to automatically send guests a personalized email on their birthday.

The birthday email automatically congratulates your guests. You can set it up in the Web desk under Guests → Gear icon in the Birthday Email section.

Prerequisite: Guest management is part of the Max plan ( change plan ) and must be activated ( set up guest management ). The Guests area must be opened by the owner and all users with the rights **use Web desk ** and manage guests. The email will only be sent to guests with a registered birthday who have confirmed their newsletter subscription ( newsletter registration and consent ).

Turn on birthday email

Turn on birthday email

Enable Send birthday email. Below, you'll see how many guests the email is currently reaching. Enter Subject and Message, replacing {First name} with the actual first name. Click Save to apply.

The fields

  • Send birthday email – On their birthday at 9 am, guests automatically receive an email once a year.

  • Subject, Message – your text. If you leave a field blank, the default text in the guest's language will be used.

  • Preview – shows the email as guests receive it.

  • Test email to me – sends the email to your own account address, never to guests. After too many test emails, this function is disabled for one hour.

Guests with a birthday on February 29th will receive the email on February 28th in non-leap years. Guests with undeliverable addresses or who have opted out of receiving advertising will be skipped.

A small gift in the message, e.g., "your dessert is on the house today," will bring guests to celebrate with you.